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The hook of an Email is the single thought or message, expressed clearly and simply, that makes it easy for a customer to understand the point of the Email and should be stated in the headline cheap ugg boots free gloves and repeated in first sentence. As well as the hook you should also consider a barb " something that prevents of makes it more difficult to get off the hook. This might be an offer " from extra information to a price discount, from a free trial to a free gift . and many more.
Customers decide whether to read an Email based on the title and headline and start reading from the beginning. get more attention than other sections of an Email cheap ugg boots classic tall and may be the only elements read at all. Recipients read the introduction to see if it's worth spending more of their time and tend to pay less and less attention to what is written as they cheap ugg look alike boots scan more quickly cheap emu australia ugg boots half price cheap ugg ultimate boots through the rest of the Email.
To make sure customers read the most relevant information, put the most important information (the hook) at the top, followed by the most important supporting information (the barb).
To promote the chance of more detailed reading use sub headings and visuals to illustrate the later paragraphs. It's important to make it easy for customers to scan the Email so use dashes or bullets to express lists of ideas.